This is the most important question that you should ask yourself. If you are drawn to concepts, then the first thing to draw is a concept. The idea of a certain game, team or concept, is probably a concept for you. Once you are drawn to a concept, keep drawing it. Don’t go after ideas or concepts that you will later reject. It is better to try to discover as many ideas as possible and then reject what you do not have faith in.
A better rule of thumb
There are 2 ways to go about this problem. You can try to discover as many unique games concepts as possible, or you can try to get the game you want to play to be what the artist has originally envisioned, without the artist knowing what you do or don’t want.
A better rule of thumb for a new designer
When you first come to a concept art or game concept with no idea of how it should go, it is best to try to understand it through an artistic point of view. If it does not seem like a game to you, then go out of your way to understand the concept from a different point of view. Find the artistic process that gives you the feeling of playing the concept. For example, if you imagine playing a board game, the artist who has played them a lot, could give you the experience. If you are drawn to the idea of flying, try to imagine how that image seems to fly. Try asking if there is an element in the art that you love to see. It could be an element of character or theme that the artist has played around with a lot.
One more rule of thumb
If you have a game you want to play, don’t tell others what you think about the art on it. They will probably think that it is awful and that you hate the art. If you go around to other art departments in a major company’s offices, find all their artists and ask them what their take on the art is. This way you can find out how well each of them draws the concept, whether everyone has a good opinion about it, and how they feel about it. The best way to find out about the artistic process is to go to your friends. If you do not have friends, then your first job is to meet with artists all across the country, in person. That way you will probably get to know a lot of them first hand.
The art department should know the process and the artist’s reaction.
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