In the last two years, short films have accounted for the majority of film distribution in the United States.
Short films and television have an important relationship of mutual benefits. First, the availability of advertising, promotion, and distribution of short films on TV and the internet has made such films more accessible for viewers worldwide. The increased availability of these types of entertainment, especially online and free, has enhanced long-term exposure for these films through word of mouth, direct contact with consumers, and advertising. Although the film industry is highly fragmented across regional and socioeconomic geography, the internet has been recognized as a major platform for distribution, particularly through internet-based services such as Vimeo.com. The ease of online distribution has allowed viewers to interact with the filmmakers to share their feedback, to become more informed about the filmmaking process, and to receive advice on how to develop their own film projects. The ability to participate in short film creation has, in fact, resulted in a massive increase in the number of short film productions worldwide.
Second, these films now play in the theatres on the same basis that the films seen on television play in the cinemas. In other words, these films may continue to be viewed by the same audience regardless of which city they are seen in (the same is not true with TV); hence, the films can reach an even greater segment of the viewing audience. The availability of a digital platform has not only allowed the creation of short films, but also for the distribution and viewing of longer films in short form on television, on demand, and on demand-based platforms such as iTunes or Amazon Video.
Third, the film has, in fact, become a more expensive medium of production than it was twenty years ago. Since the advent of the digital revolution, the cost of production of a short, with its more limited scope and production time, has actually gone up. Consequently, the ability to finance this form of artistic expression has changed and needs to be re-examined as the medium is experiencing another economic boom. The film production industry is indeed a diverse industry, representing many different creative, economic, and social forces, which needs to be well-balanced in order to be truly successful. The fact that short film has already experienced a profound change and growth over the last decades suggests the need to consider this issue at an appropriate level of research over time.
This paper proposes an analysis and hypothesis-driven model for how new economic technologies can promote sustainable and high-quality short film production, and how