We pay on an hourly, hourly, hourly basis. If we do an order that lasts six hours, it’s going to take at least 10 hours to print it. So, we pay around $1,100/hour for it.
How is photography done?
I get one photographer and he’s the first person I can call. Then I work with [my brother] Matt and [my friend] Adam to help figure out how we can take our photography together. That takes time.
We take images using Photoshop and the Lightroom apps. And then we work together within the project to figure out how to make the final pictures for the magazine.
How do digital images change how you photograph your business?
It’s a little different. When we make the prints, I make sure that the quality is high and it shows the color. It could be a little dark in places. The digital pictures might not be perfect. But it can be better as a result.
I think that it helps because as time goes on, we have more and more things to show, which we’re showing the way. In the meantime, I’m just doing my best to help the customers understand what it is we’re trying to do and bring it to a conclusion.
How have you found having the photographer with you changed the way you shoot?
If you’ve ever shot for the [Cincinnati] Telegraph, or a newspaper, they’re all about how to find what you want to publish, because the photographer is just there to help you decide on the look of a story. In photography, they’re mostly looking for the images, because the artist creates the pictures.
In this case, the photographer is just there to make sure everything works. It’s like how a designer works. If they see something different, they’ll say, ‘If I look at it more closely, I can see a better solution.’ A photographer does what they’re supposed to do.
How do you handle clients’ expectations when it comes to the quality level of your work?
It’s a very personal thing and you’re trying to be honest with your clients. It’s a tough one. Because, if some people would have paid a lot more for [a custom wedding] shoot in the past, that might have affected them. If you’ve taken some things away, you just have to be honest.
Are there particular images in your own portfolio that clients tend to pick