This is the question that many photographers and photographers’ businesses are asking themselves. One reason is that the site is one of the top ten most-used advertising venues for photographers, although a number of major networks have moved closer to the point of accepting Flickr as their primary monetization platform (such as Time Inc.) It is also one of the top five advertising platforms for media professionals.
The answer, I believe, is that Shutterstock photos can have a number of advantages over other commercial images that are available to photographers through advertising. Flickr photos are generally provided in the digital format of high resolution JPEG files that are automatically rendered to the page. This means that Flickr has more control over the image and can make adjustments and use of creative commons resources in order to tailor the image to best suit the interests of an advertiser.
However, Flickr photos are also very much similar in some respects to the other commercial images that photographers can offer. For example, a number of photographers sell their images to galleries and print shops, and these images are typically provided in low-resolution JPEGs that are automatically rendered to the page. Unlike Flickr photos, these low-resolution JPEG files can be modified and utilized for commercial purposes, although the photos often fall short of being suitable for use in advertising.
Although you can make images suitable for use in advertising with images that are provided to you as a commercial image, there are a number of other ways that one can get close to the commercial image.
1. Make the image more visually striking
One of the first things that photographers do when they sell photos to galleries and print shops is change the color saturation, contrast, gradation, or other visual elements of the photo. They also often add a caption to the photo, which the gallery or print shop recognizes as advertising.
For these same reasons, photographers who sell photos to Shutterstock often make the images more striking and more visually challenging from the start, which makes them more attractive to galleries and print shops and makes the user more likely to click on the image. If the user clicks on the image, a larger number of people who would not otherwise visit the gallery or print shop will.
Another way that Shutterstock photos can be attractive is if they are “designed to sell” on Shutterstock, which means that these images must come to life in all aspects of how they will be used for sale.
Examples of such ads include “Don’t miss out on this opportunity! Get a free print” and “Get a free digital
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